Measuring the efficiency of customer satisfaction and loyalty for mobile phone brands with DEA
نویسندگان
چکیده
Bahcesehir University, Department of Industrial Engineering, Besiktas, Istanbul 34349, Turkey Bahcesehir University, International Trade and Business, Besiktas, Istanbul 34349, Turkey c Fatih University, Department of Industrial Engineering, Istanbul 34500, Turkey Oklahoma State University, Department of MSIS, Tulsa, OK 74106, USA e Fatih University, Department of Management, Istanbul 34500, Turkey
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ورودعنوان ژورنال:
- Expert Syst. Appl.
دوره 39 شماره
صفحات -
تاریخ انتشار 2012